Mission Organic 2010 is an ambitious campaign with an exciting goal: to increase the current market for organic food from 3 percent to 10 percent by 2010. According to the Mission Organic 2010 website, when we, as consumers, demand the organic supply, farmers and food companies will supply the organic demand. The result? Healthier people and a healthier planet.

The Organic Trade Association projects that if consumers continue to purchase organic at the current rate, organic food sales will reach about five percent by 2010. Mission Organic’s goal is to double that to at least 10 percent. 

If you join Mission Organic 2010, you commit to making at least 10% of your eating choices organic through the year 2010.  You also get a free organic essentials pocket guide.

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